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World Class GB 2017

November 23, 2016

Diageo’s World Class is back again with its 2017 competition and it wants you to get involved. In the past week the Reserve Brands ambassador team has travelled from Manchester to Leeds, Liverpool and Glasgow and onward to Edinburgh and Birmingham. In the coming week they’ll visit the south, such as London, Bournemouth and Bristol.

In each city they’ve been hosting 3 unique training sessions to prepare you for your entry to World Class. These training sessions include:

The Art of Blending - a chance to look at the art of being whisky blender, their role and the lengths they go to to blend whisky. This session includes the opportunity to recreate Johnnie Walker Gold Label Reserve.

Remarkable by Design - a look at the qualities and character of the world’s top bars and how they go from great to remarkable.

Future Trends - following on from its success at World Class house during London Cocktail Week 2016, this was a chance to get ahead of the competition and and take a look at 5 key bar trends which are currently emerging on the global bar scene.

This will surely prove to be another exciting year of the competition, having grown so much over the past 8 years, it leads the way not just on the competition stage, but helps inspire and challenge bartenders no matter how far they progress.

This year saw Jennifer Le Nechet of Paris’s Café Moderne taking the title of World’s Best Bartender 2016, after wowing judges with a stunning range of skilfully crafted drinks at her Steampunk themed pop-up bar on the final day of the competition.

This time round the challenge awaiting you will be ‘Future Drinking’, a chance to do something no one has done, yet. Watch the video below from global Tanqueray brand ambassador Stephanie Jordan. Click here for the full in depth guide to Future Drinking and head over to The World Class Club to submit your recipe.


This competition certainly leads the way and without a doubt has the ability to give you opportunities you’d never have thought possible. Could you follow in the footsteps of previous GB winners such as this year’s Aidan Bowie or 2015’s Ali Reynolds. Or perhaps could you be the next Jennifer Le Necht and take the global title?


The next dates are as follows with only 50 places available per session, email worldclassclub@sweetandchilli.com ASAP with the date of the session you’d like to attend.

23rd November - Birmingham, The Edgbaston Hotel
28th November - Bristol, Milk Thistle
29th November - Bournemouth, The Larder House
30th November - West London, Swift
1st December   - East London, Callooh Callay


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