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Bacardi Legacy 2017

September 1, 2016

 

We all dream of creating our own legacy, a way of people remembering us when we're long gone and preserve a piece of who we are for generations to come.

 

Since 2008 Bacardi has held its Legacy cocktail competition, which sees hundreds of bartenders challenged to create a Bacardi cocktail, that will measure up to renowned classics such as the Bacardi Daiquirí or Bacardi Mojito, a drink that will stand the test of time.

 

There's just 10 days left to enter and it's even more exciting.

 

You're tasked with creating a classic cocktail that best represents the Bacardi brand and be able become the next big classic. As usual you'll be allow to use with Bacardi Carta Blanca or Carta Oro, with this year seeing the exciting addition of Bacardi 'OCHO' 8.

 

The past several years have seen some iconic, modern classics win such as 2014's Tom Walker with his Maid in Cuba or 2016's Franck Dedieu and his Le Latin.

 

 Global champions (L-R) Tom Walker 2014 & Franck Dedieu 2015

 

Now overall through countless cocktail competitions, we regularly see twists on other popular cocktails as well as drinks driven by current trends and even inspiration from over the hundreds of years. With the addition of Bacardi 8 you're given a chance to look at a different side, drinks such as the Manhattan & Old Fashioned are exceptional with aged rum, offering a different style to classically whisk(e)y drinks.

 

Creating an amazing drink is only one part - the name, story and how you will promote it all count towards you potentially representing the UK at the global final in Berlin, in April 2017.

 

This coming Autumn will see 5 regional finals, with winner of each coming together for the NEUR (Northern European Region) final, where one of those finalists will be chosen to represent the UK - at the same time as finalist will be from across the rest of Europe will also be chosen.

 

If you are lucky enough to be chosen as Most Promising, you'll be expected to market your drink between November & February. You'll be provided with a promotional budget to promote your drink, media exposure through a series of features in trade press and promotional stock of the Bacardi expression you used, as well as PR support.

 

When creating your drink, you don't necessarily have to use the brand as your inspiration, now while looping it it is a great idea, your own history could be what makes your drink the best - overdoing it from a brand perspective won't necessarily get you more points. Also make sure your drink isn't caked in local produce or anything outlandish and crazy - remember, it's needs to be easily replicable across the world - from your local 5 start hotel to a little dive bar on the other side of the globe. Simplicity walks hand in hand with longevity.

 

For all the necessary rules & competition particulars, click here for the 2017 briefing document and enter here at the Bacardi Legacy website.

 

Good luck!

 

 

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